Shopper Marketing Experts
An Omni-Channel First Agency Working Directly With CPG Brands To Find & Engage Shoppers Both Online and In Stores
Est. 2000 | Santa Monica, CA
Shopper behavior has permanently shifted.
Shopper behavior in the grocery category has shifted more in the last year than in the previous 20. Brands and retailers are facing more challenges than ever before - but there is a significant opportunity for those that act quickly to adapt their marketing strategies to meet consumers where they are.
It’s complex work… The lines between brick-and-mortar and e-commerce have blurred as shoppers increasingly turn to digital touch points to influence and complete their purchases. Retailers now expect brands to invest significantly in their owned retail media networks and the process of evaluating and scaling performance across these individual networks has become a massive undertaking.
We’ve spent the last 20 years helping our clients select the right programs with the right retail partners to maximize ROI and minimize headaches and friction with internal teams and stakeholders. Our creative solutions combine campaign strategy, execution, and optimization to act as a turnkey partner to our clients.
We are here to help.
We craft OMNI CHANNEL CPG campaigns designed to
engage shoppers & drive sales.
HOW MATRIXX HELPS BRANDS THRIVE:
Traditional + Digital Offers & Coupons
Click to Card, Mobile Rebate, Universal Mobile Offers (UMOs) and more.
In-Store Signage & Sampling
Go from being on the list to into the basket by leveraging shelf blades, IRCs and Box Talks.
Engaging Consumer Promotions
Create excitement and buzz around product launches and key purchase periods with giveaways, sweepstakes and contests.
Product Reviews & Influencers
Consumer-generated content to boost brand trust and authenticity.
Navigating the Growing List of Retail Media Networks
From Instacart to Criteo to Walmart Connect to PromoteIQ - we’ve got you covered with strategies that maximize ROI and win the online shelf by balancing spend between SPAs and Onsite Display and looking beyond basic ROAS metrics to measure incremental impact.
Engaging & Shoppable Social + Mobile + Online Video + CTV ad campaigns
Click to cart capabilities reduce friction & shopper drop-off.