YOUR SHOPPER MARKETING
Experts
A Shopper Marketing Agency Helping CPG Brands Find and Engage Shoppers Online and In-Store
Est. 2000 | Santa Monica, CA
Shopper behavior has fundamentally changed.
In the grocery category, shopper behavior has shifted more in the past few years than in the prior two decades. CPG brands are navigating increased fragmentation, more retailer demands, and faster decision cycles — but those that adapt their shopper marketing strategies have a clear opportunity to win at shelf, online, and across retail media ecosystems.
Shopper marketing is no longer confined to in-store execution. The lines between brick-and-mortar and eCommerce have blurred as shoppers rely on digital touchpoints to discover, evaluate, and purchase products. At the same time, retailers now expect brands to invest meaningfully in their owned retail media networks, making it increasingly complex to plan, execute, and scale performance across platforms.
For more than 20 years, we’ve helped CPG brands build effective shopper marketing programs by selecting the right retail partners, activating the right tactics, and optimizing investment to maximize ROI. Our team integrates strategy, creative execution, and performance optimization to operate as a true extension of our clients’ internal teams.
We simplify complexity so brands can focus on growth.
“I wanted to restate my appreciation for Matrixx. I am so grateful for the opportunity to work with a best-in-class team. Thank you for not only teaching me but managing retailer shopper in such a detailed and diligent manner. You are truly an extension of [BRAND] and I especially appreciate the constant flexibility and calm during some chaotic times.”
We craft OMNI CHANNEL CPG campaigns designed to
engage shoppers & drive sales.
INTEGRATED STRATEGY
Enhance Existing Programs
Tactics That Perform
In-Store, In-Home, Online
RETAIL + VENDOR RELATIONSHIPS
The Right Retailer Contacts
Preferred Pricing with Vendors
Improved Meetings with Buyers
EXECUTIONAL EXPERTISE
Added Bandwidth & Support
Unparalleled Speed-to-Market
No Hand Holding Required
DEEP PROGRAM ANALYSIS
In-Depth Campaign Reporting
Optimization and ROI
Creation of Sales Team Materials
“The team at Matrixx is simply incredible. They understand the grocery industry unlike any other company, and their services have provided both immediate and long-term growth and success for our brands.”
HOW MATRIXX HELPS BRANDS THRIVE:
Traditional + Digital Offers & Coupons
Click to Card, Mobile Rebate, Universal Mobile Offers (UMOs) and more.
In-Store Signage & Sampling
Go from being on the list to into the basket by leveraging shelf blades, IRCs and Box Talks.
Engaging Consumer Promotions
Create excitement and buzz around product launches and key purchase periods with giveaways, sweepstakes and contests.
Product Reviews & Influencers
Consumer-generated content to boost brand trust and authenticity.
Navigating the Growing List of Retail Media Networks
From Instacart to Criteo to Walmart Connect to PromoteIQ - we’ve got you covered with strategies that maximize ROI and win the online shelf by balancing spend between SPAs and Onsite Display and looking beyond basic ROAS metrics to measure incremental impact.
Engaging & Shoppable Social + Mobile + Online Video + CTV ad campaigns
Click to cart capabilities reduce friction & shopper drop-off.
“The collaboration between Sales, Marketing and Matrixx on this cross promotion with [BRAND] was outstanding. Leveraging Matrixx to create a highly impactful in-store + digital plan saved our team time and headaches plus the results speak for themselves.”